What is an organic short-form video?
A "short-form video" is a brief, under-60-second clip shared on platforms like Instagram and YouTube. It excludes paid promotion, relies on natural engagement, and features no celebrities.
What's Permitted
Usage in one short form video asset ONLY
Video can be published on up to 3 platforms
Can be used and published by a SINGLE brand only
What's Prohibited
Use in video formats beyond organic short-form videos
Use in promoted ads
Use in ads that include celebrities
Use in influencer marketing campaigns
Short Form Video Use
For use in 1 organic video such as Instagram Reels or YT Shorts only
TV, OTT or Broadcast License
Get custom quote for use in long-form video content for TV, OTT or broadcast platforms
Restricted Categories
No brand category restrictions